This workshop, delivered by Social Brand Developer & Designer, Adam Piggot, has been specially created for common good organisations – social enterprises, charities, voluntary associations and community groups. It’s designed to help you stand out, engage and connect with the people you need to reach.

‒ Format: Interactive workshop with practical, hands-on exercises.

‒ Focus: A simple framework for brand definition and communication.

‒ Open to: Common Good Organisations in Scotland.

‒ Duration: 3.5 hours

‒ Number of Places: 6 (one per organisation)

‒ Price: Free

Synopsis & Learning Outcomes

This workshop brings together Brand Themes and Brand Traits – two simple principles that will help you develop a clear, distinctive and engaging brand voice across all your communication channels.

You’ll find out:

‒ How to establish the Brand Themes and Brand Traits for your organisation.

‒ How they can be used to ensure your key messages and unique qualities are expressed clearly, consistently, correctly and imaginatively across all platforms.

‒ How you can use Brand Themes and Brand Traits to assess the effectiveness of your communication materials.

‒ How they can help guide strategic decisions, align thinking and solve problems in every part of your organisation.

‒ You’ll also specify three SMART action points that will help you integrate Brand Themes and Brand Traits into your everyday organisational practice.

What You’ll Need to Take Part

An example of one of your current communication assets that can be shared on-screen on the day.

This could be a copy of your logo; a PDF or photo of a business card, leaflet or brochure; a link to the home page of your website or Facebook account – anything you use to connect with the people you want to reach.

A desktop or laptop computer with good audio and video facilities and a stable internet connection.

‒ A willingness to share ideas and contribute to the discussions that the workshop will generate.

To Find Out More or Book Your Place email Adam at E: hello@adampiggot.com T: 0141 636 0898